I was doing my grocery shopping last night and I noticed some tricks that the Supermarkets and food manufacturers play on you.
Sugar
There is a product called Half-spoon sugar that proudly boasts "half the calories so you can eat twice as much". Well, err, duuhh. If you eat twice the amount of a slimming thing, you are going to get just as FAT as those who don't bother to try. Secondly the price was, how can I say, tipped.
Normal sugar Half-spoon
70p / kg 1.84 /kg
soooooo, eating twice as much means you finish it twice as quickly and you pay £1.14 more for the idea; i.e. you end up paying 4 x 70p because you use 2kg of "half-spoon" in the time you would use a "normal" pack.
Tip - compare prices and don't let marketing men TELL YOU how to eat it!!
Teabags
I saw a giant bag of Asda's own 400 teabags and thought that looks good, but there was a cheap own brand right next to it. Unfortunately for them I quickly worked out it was far more economical to buy the boxes of 80, completely contrary to instict of "big is cheaper". Buyer beware!
Brand Price (p) Quantity cost p/bag normalised (100 bags) Profit margin
Asda own 29 80 0.3625 36p -
Asda bulk 336 400 0.84 84p 48p 33%
PGTips 398 240 1.65 £1.65 £1.29 358%
Friday, December 01, 2006
Shopping Tricks
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Unfortunately I picked up a bag of that low cal sugar by mistake, the tate and lyle bags are almost identical. When I got home and realised I was furious as I avoid sacharin and aspartamine like the plague as they both pose a serious health risk. I took the bag back which cost me considerably more than the cost of the bag in petrol, but I was so mad at the time I wasn't thinking straight.
the same thig happened when I bought a 2litre bottle of sprite. the only difference in the packaging was a letter "z" after the word sprite. This again had to be returned but the next time I went shopping.
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